Künstliche Erlebniswelten : die Bedeutung der Disneyization für Skihallen
Daniela Lobin und Herlinde Maindok
| Year of publication: |
2007
|
|---|---|
| Authors: | Lobin, Daniela ; Maindok, Herlinde ; Leuteritz, Anja |
| Published in: |
Qualitative Marktforschung : Konzepte - Methoden - Analysen. - Wiesbaden : Gabler, ISBN 3-8349-0229-2. - 2007, p. 929-950
|
| Subject: | Event-Marketing | Event marketing | Wintersport | Winter sports | Sportstätte | Sports facilities | Marktforschung | Market research | Qualitative Methode | Qualitative method | Theorie | Theory | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485688