K-C model of three customer-contact dimensions: an exploratory hospital field test
Year of publication: |
2007
|
---|---|
Authors: | Smith, William L. ; Chowdhury, Mohammad |
Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 3.2007, 3, p. 299-311
|
Subject: | Krankenhaus | Hospital | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Experiment |
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