KAM effectiveness and future performance risk for FMCG companies : underlying risks of KAM
Pedro Rubio, María Eugenia Fabra, and Victoria Labajo
Year of publication: |
2018
|
---|---|
Authors: | Rubio, Pedro ; Fabra, María Eugenia ; Labajo, Victoria |
Published in: |
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018. - Cham : Springer, ISBN 978-3-319-92084-9. - 2018, p. 75-84
|
Subject: | Key Account Management | KAM benefits | Customer power | Private label | KAM risks | FMCG | Key-Account-Management | Key account management | Risikomanagement | Risk management | Risiko | Risk |
Saved in:
Online Resource
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-319-92084-9_9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277421
Saved in favorites
Similar items by subject
-
Is KAM focus driving FMCG manufacturers towards an imbalanced customer portfolio shape?
Rubio, Pedro, (2020)
-
System Dynamics und Key Risk Indicators : PKRI-LI im Wholesale Banking
Mainelli, Michael R., (2008)
-
Baumgartner, Ekkehart, (2007)
- More ...
Similar items by person