KAM-Excellence : Key-Account-Management mit System ; [Die wichtigsten Kundenbeziehungen systematisch gestalten]
Homburg, Ch. ; Jensen, O.
| Alternative title: | Key-Account-Management-Excellence |
|---|---|
| Year of publication: |
2004
|
| Authors: | Homburg, Christian ; Jensen, Ove |
| Publisher: |
Mannheim : Institut für Marktorientierte Unternehmensführung |
| Subject: | Kundengruppenmanagement |
| Extent: | 61 S. graph. Darst. |
|---|---|
| Series: | Management Know-how. - Mannheim. - Vol. 85 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89333-306-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004802763