Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
Hans Paukens
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Paukens, Hans (ed.) |
| Institutions: | Dortmunder Medien-Dialog <2, 2002, Dortmund> (contributor) |
| Publisher: |
München : Fischer |
| Subject: | Werbung | Hörfunk | Wettbewerbsfähigkeit |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 120 S Ill., graph. Darst 21 cm |
|---|---|
| Series: | Schriftenreihe / Deutsche Hörfunkakademie. - München : Fischer, ZDB-ID 2130756-8. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 18 Beitr. kart. : EUR 15.00, sfr 26.00 |
| ISBN: | 3-88927-331-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001743914