Kapferer's Marketing-Wörterbuch
von Clodwig Kapferer
| Alternative title: | Marketing-Wörterbuch |
|---|---|
| Year of publication: |
1988 ; 3., leicht überarb. Aufl.
|
| Authors: | Kapferer, Clodwig |
| Publisher: |
Hamburg : Marketing-Journal Zürich : Kriterion-Verl. |
| Subject: | Marketing |
| Extent: | XXXI, 1019 S. 1 Ill. 20 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | German |
| ISBN: | 3-922938-15-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000420618