Kapferer's Marketing-Wörterbuch
Clodwig Kapferer. Gesellschaft für Angewandtes Marketing, Hamburg
| Alternative title: | Marketing-Wörterbuch |
|---|---|
| Year of publication: |
1979
|
| Authors: | Kapferer, Clodwig |
| Institutions: | Gesellschaft für Angewandtes Marketing, Hamburg (contributor) |
| Publisher: |
Hamburg [u.a.] : Marketing Journal [u.a.] |
| Subject: | Absatz | Deutschland | Betriebswirtschaftliche Enzyklopa§ die |
| Extent: | XXXI, 1019 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie ; Wörterbuch |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014449189