Kauf mich! : visuelle Rhetorik in der Werbung
Dieter Urban
| Year of publication: |
1995
|
|---|---|
| Authors: | Urban, Dieter ; Urban, Dieter M. |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Werbegrafik | Metapher | Werbesprache | Werbepsychologie | Gebrauchsgrafik | Marketing | Angewandte Psychologie | Werbung | Visuelle Kommunikation | Rhetorik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 228 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Gb. : DM 78.00, sfr 74.00, S 609.00 |
| ISBN: | 3-7910-0903-6 |
| Classification: | Öffentlichkeit ; Graphikdesign ; Marketing ; Angewandte Psychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000532738