Keep Calm and Johnny Football : the evolving trademark rights of college athletes
Year of publication: |
2013
|
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Authors: | Grady, John ; Nagel, Mark S. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 4, p. 246-248
|
Subject: | Sport | Sports | Hochschule | Higher education institution | Sportler | Athletes | Markenrecht | Trademark law | USA | United States |
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