Keep fighting or give up? : an investigation of consumer regret over repetitive failures in weight loss services
Year of publication: |
2022
|
---|---|
Authors: | Liu, Yi-Fen ; Ling, I-Ling |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 1, p. 29-43
|
Subject: | Customer engagement | Persistence intention | Quality of life | Reflection | Regret | Repetitive failure | Rumination | Service failures | Surveys | Weight loss | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Lebensqualität | Körpergewicht | Body weight | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
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