Keeping both eyes on the competition : strategic adjustment to multiple targets in the UK mobile phone industry
Year of publication: |
2010
|
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Authors: | Giachetti, Claudio ; Lampel, Joseph |
Published in: |
Strategic organization. - London : Sage, ISSN 1476-1270, ZDB-ID 2174173-6. - Vol. 8.2010, 4, p. 347-376
|
Subject: | Produktentwicklung | New product development | Produktmanagement | Product management | Wettbewerbsstrategie | Competitive strategy | Telekommunikationsausrüster | Telecommunications equipment industry | Mobiltelefon | Mobile phone | Großbritannien | United Kingdom | 1997-2008 |
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