Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Year of publication: |
August 2017
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Authors: | Morales, Andrea C. ; Amir, On ; Lee, Leonard |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 2, p. 465-476
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Subject: | consumer research | research methods | experimental design | external validity | realism | behavior | field experiments | measurement | Konsumentenverhalten | Consumer behaviour | Experiment | Wissenschaftliche Methode | Scientific method | Experimentelle Ökonomik | Experimental economics | Marktforschung | Market research | Verhaltensökonomik | Behavioral economics | Feldforschung | Field research | Messung | Measurement |
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