Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Year of publication: |
2024
|
---|---|
Authors: | Shanbhag, Parthesh R. ; Pai, Yogesh P. ; Pattusamy, Murugan ; Kidiyoor, Gururaj ; Prabhu, Nandan |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 2, p. 239-257
|
Subject: | Persuasion knowledge model | Cause-related marketing | Campaign structure element | Advertising skepticism | Trust | Cause-Related Marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Marketingmanagement | Marketing management |
-
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben, (2019)
-
Kureshi, Sonal, (2020)
-
Chang, Chun-Tuan, (2015)
- More ...
-
Shanbhag, Parthesh R., (2023)
-
Shanbhag, Parthesh R., (2023)
-
Modem, Roopa, (2023)
- More ...