Keeping the U. S. Computer Industry Competitive : Defining the Agenda

Keeping the U.S. Computer Industry Competitive: Defining the Agenda -- Copyright -- Preface -- Contents -- Executive Summary -- MAINTAINING U.S. COMPETITIVENESS -- Strategic Intent -- Cooperation -- Manufacturing -- Technology Development and Transfer -- Infrastructure and Education -- SETTING THE AGENDA -- 1 Overview -- GLOBALIZATION AND COMPETITIVENESS -- COOPERATION -- STANDARDIZATION -- THE GOVERNMENT ROLE -- NOTES -- 2 Hardware -- SEMICONDUCTORS -- The "DRAM Fiasco -- Beyond DRAMs -- COMPUTER EQUIPMENT -- Commoditization -- Technological Convergence of Industries -- Manufacturing -- STANDARDIZATION -- NOTES -- 3 Software -- SOFTWARE: A HIGHLY UNUSUAL PRODUCT -- TOWARD A BIFURCATED MARKET -- EDUCATION FOR BETTER SOFTWARE DEVELOPMENT AND USE -- FOREIGN CHALLENGE -- STANDARDIZATION -- NOTES -- 4 Services and Systems Integration -- SYSTEMS INTEGRATION: A U.S. BUSINESS CONCEPT -- ELEMENTS OF SUCCESS -- DIVERSITY IN THE WORLD MARKET -- DEPENDENCE ON OTHER COMPUTER-RELATED INDUSTRIES -- STANDARDIZATION -- INFRASTRUCTURE FOR THE INFORMATION AGE -- NOTES -- 5 Business and Marketing -- ISOLATING THE ISSUES -- Technology Management and Transfer -- Harnessing Complementary Assets -- An Argument for Cooperation -- Managerial Incentives and Short Time Horizons -- Learning from Failure and Responding to the Market -- The Role of Small Entrepreneurial Firms -- CONSOLIDATION AHEAD? -- NOTES -- 6 Turning Point -- AN ASSET AT RISK -- SETTING A COURSE FOR IMPROVEMENT -- Cooperation -- The Role of Government -- Manufacturing -- Standards -- Education -- CLOSING OBSERVATIONS -- Appendixes -- Appendix A Colloquium Program -- Appendix B Colloquium Participants -- Staff.