Keeping up with the virtual voice of the customer : social media applications in product innovation
Year of publication: |
2014
|
---|---|
Authors: | Dubiel, Anna ; Brexendorf, Tim Oliver ; Glöckner, Sebastian |
Published in: |
Open innovation : new product development essentials from the PDMA. - Hoboken, NJ : Wiley, ISBN 978-1-118-77077-1. - 2014, p. 57-79
|
Subject: | Open Innovation | Open innovation | Social Web | Social web | Produktentwicklung | New product development | Kundenintegration | Customer integration |
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