Keeping your audience : presenting a visitor engagement scale
Babak Taheri; Aliakbar Jafari; Kevin O'Gorman
| Year of publication: |
2014
|
|---|---|
| Authors: | Taheri, Babak ; Jafari, Aliakbar ; O'Gorman, Kevin |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 42.2014, p. 321-329
|
| Subject: | Visitor engagement | Scale development | PLS | Heritage | Messung | Measurement | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Kulturgüter | Cultural heritage | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355112