Kellogg on integrated marketing
The Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. Dawn Iacobucci ..., eds.
| Alternative title: | Integrated marketing |
|---|---|
| Year of publication: |
2003
|
| Other Persons: | Iacobucci, Dawn (contributor) |
| Institutions: | J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Center for Marketing Sciences (contributor) |
| Publisher: |
Hoboken, N.J. : Wiley |
| Subject: | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 314 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-471-20476-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766082