Kellogg on marketing
The Kellogg Marketing Faculty, Northwestern University. Dawn Iacobucci (Ed.)
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Iacobucci, Dawn (contributor) |
| Institutions: | J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Department of Marketing (contributor) |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 427 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-35399-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004777732