Key-Account-Management in der Konsumgüterindustrie
Rolf Gegenmantel. Mit einem Geleitw. von Klaus Peter Kaas
| Year of publication: |
1996
|
|---|---|
| Authors: | Gegenmantel, Rolf |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | Konsumgüterindustrie | Kundengruppenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVI, 343 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 1996 |
| Notes: | Brosch. : DM 118.00, sfr 105.00, S 861.00 |
| ISBN: | 3-8244-6368-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000601057