Key-Account-Management und E-Commerce : konzeptionelle Ausgestaltung des Key-Account-Managements durch E-Commerce im Business-to-Business-Geschäft
von Nancy Storp
| Year of publication: |
2001
|
|---|---|
| Authors: | Storp, Nancy |
| Publisher: |
Nürnberg : GIM, Ges. für Innovatives Marketing |
| Subject: | Kundengruppenmanagement | Electronic Commerce | Kundenmanagement | Beziehungsmanagement | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | LXIII, 306 S. : Ill., graph. Darst. |
|---|---|
| Series: | Schriften zum innovativen Marketing. - Nürnberg : GIM, Ges. für Innovatives Marketing. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss., 2001 |
| ISBN: | 3-933286-05-0 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004667154