Key account teams : success factors for implementing strategy
Year of publication: |
2015
|
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Authors: | Lai, Christine Jaushyuam ; Gelb, Betsy D. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 4, p. 48-55
|
Subject: | Strategy implementation | Qualitative method | Depth interviews | Communication | Content analysis | Key account team | Arbeitsgruppe | Team | Erfolgsfaktor | Success factor | Strategisches Management | Strategic management | Qualitative Methode | Key-Account-Management | Key account management |
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