Key antecedents of consumer purchasing behaviour in emerging online retail market
Year of publication: |
2021
|
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Authors: | Indiani, Ni Luh Putu ; Febriandari, Sagung Ningrat Shinta |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1978370, p. 1-17
|
Subject: | Online purchase behaviour | perceived benefit | perceived risk | online purchase intention | online purchase | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1978370 [DOI] hdl:10419/245131 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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