Key concepts in marketing
Jonathan Sutherland and Diane Canwell
| Year of publication: |
2004
|
|---|---|
| Authors: | Sutherland, Jonathan |
| Other Persons: | Canwell, Diane (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | IX, 310 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-4039-1527-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547307