Key determinants for purchasing pirated software among students
Year of publication: |
2017
|
---|---|
Authors: | Rishi, Bikramjit ; Mehra, Abhishek Kumar |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 1, p. 4-22
|
Subject: | software piracy | purchase intention | novelty seeking behaviour | normative influence | Produktpiraterie | Product counterfeiting | Software | Konsumentenverhalten | Consumer behaviour | Studierende | Students |
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