Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Year of publication: |
2024
|
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Other Persons: | Samiee, Saeed (ed.) ; Katsikeas, Constantine S. (ed.) ; Riefler, Petra (ed.) |
Publisher: |
2024.: Cham : Springer International Publishing 2024.: Cham : Imprint: Palgrave Macmillan |
Subject: | branding | International management | consumer behaviour | international marketing | global marketing | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Extent: | 1 Online-Ressource (XVI, 546 p.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-3-031-17366-0 ; 978-3-031-17365-3 ; 978-3-031-17367-7 ; 978-3-031-17368-4 |
Other identifiers: | 10.1007/978-3-031-17366-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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