Key drivers of university‐industry relationships: the role of organisational compatibility and personal experience
Year of publication: |
2007
|
---|---|
Authors: | Plewa, Carolin ; Quester, Pascale |
Other Persons: | Meyer, Derek (ed.) |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 21.2007, 5, p. 370-382
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Business‐to‐business marketing | Universities | Australia |
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