Key factors in impulse buying : evidence from Taiwan
Year of publication: |
2017
|
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Authors: | Liu, Chin-Hung ; Hsu, Kuan-Tai |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 11.2017, 3, p. 73-86
|
Subject: | Website Design | Electronic Word-of-Mouth | Perceived Value | Buying Emotion | Impulse Buying | Taiwan | Konsumentenverhalten | Consumer behaviour | Emotion | Website | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
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