Key success factors for mobile app platform activation
Year of publication: |
March 2017
|
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Authors: | Lee, Sang M. ; Kim, Na Rang ; Hong, Soon Goo |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 1, p. 207-227
|
Subject: | Open innovation | Co-creation | Platform | Apple | Samsung | App Store | Samsung Apps | Mobile Anwendung | Mobile application | Digitale Plattform | Digital platform | Erfolgsfaktor | Success factor | Kundenintegration | Customer integration | Geschäftsmodell | Business model | Open Innovation | Anwendungssoftware | Application software | Social Web | Social web |
Description of contents: | Description [doi.org] |
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