KEYNOTE - Treat Your Organization as a Prototype: The Essence of Evidence-Based Management - Evidence-based management is a tried-and-true way of cutting through conventional wisdom to find solutions that work. From Harrah's casinos to IDEO, leaders who practice this method think and act as if their organization is an unfinished prototype, a work in progress that responds to experimentation.
Year of publication: |
2006
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Authors: | Pfeffer, Jeffrey ; Sutton, Robert I. |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 3, p. 10-14
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