The Keys to Rethinking Corporate Philanthropy - Although the relevance of corporate philanthropy is widely accepted, few companies achieve significant, lasting societal impact because most lack a cohesive strategy. Effective philanthropy must be run no less professionally than the core business.
Year of publication: |
2005
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Authors: | Bruch, Heike ; Walter, Frank |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 47.2005, 1, p. 49-55
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