Kids and media
Uses historical data to examine emergent trends in media aimed at children; the intention is to detail the globalised “Bedroom Culture” phenomenon which has been identified in the UK and USA as signifying a move from outdoors to indoors and from active to passive pursuits. Shows how the growth of the Internet and mobile phone has not led to a reduction in television viewing, but instead to fragmentation and diversification of the children’s media market, aided by the dramatic explosion in satellite and cable TV; children interact with the different media forms in very different ways, each of them contributing to their entertainment requirements, and they can now communicate outside their traditional peer networks. Concludes that new communication channels are merely a way to reach consumers more efficiently; websites and mobile phones require high investment to induce children to use them, and must avoid appearing to be intrusive.
Year of publication: |
2002
|
---|---|
Authors: | Cooke, Rachel |
Published in: |
Young Consumers. - MCB UP Ltd, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 3.2002, 4, p. 29-36
|
Publisher: |
MCB UP Ltd |
Subject: | Youth | Mass media | Children (age groups) |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Store visits and information sources among urban Chinese children
Chan, Kara, (2005)
-
Children and media in China: an urban‐rural comparison study
Chan, Kara, (2006)
-
“Mom! I've seen that on a commercial!” US preschoolers' recognition of brand logos
Kinsky, Emily S., (2011)
- More ...