Kinks in the hosepipe: a case study of managing gender equality in an SME

Purpose This paper aims to explore the real-life examples made by a single small and medium-sized enterprise to address organisational inequalities and develop a more inclusive culture. Design/methodology/approach This paper considers the approach taken by Punter Southall Aspire to manage their gender balance through a case study of documents, policies and interviews. Findings There is still plenty of work to do, but the multiple actions taken by the leadership have been positive, well-received and importantly progressive. By taking a focused approach to manage gender equality within an small and medium-sized enterprise, the outcome has been far reaching. Originality/value By showcasing the leadership and positive action within a single small and medium-sized enterprise, the authors hope other organisations are able to take inspiration to make their own changes.