Klangvolle Markennamen und namhafter Markenklang
Kilian, Karsten
| Year of publication: |
2009
|
|---|---|
| Authors: | Kilian, Karsten |
| Published in: |
Jahrbuch Marketing : Trendthemen und Tendenzen. - Köln : Johanna-Verl, ZDB-ID 24855704. - 2009, p. 249-267
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | German |
| Source: |
Persistent link: https://www.econbiz.de/10009932367