Know your firm : managing social media engagement to improve firm sales performance
Year of publication: |
2023
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Authors: | Ren, Fei ; Tan, Yong ; Wan, Fei |
Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 1, p. 227-262
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Subject: | Firm social media | sales performance | product involvement | content analysis | quasi-experiment | propensity score matching | difference-in-differences | instrumental variable | control function | Social Web | Social web | Online-Marketing | Internet marketing | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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