Know yourself and know your enemy : an analysis of firm recommendations and consumer reviews in a competitive environment
Year of publication: |
2014
|
---|---|
Authors: | Jabr, Wael ; Zheng, Zhiqiang |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 3, p. 635-654
|
Subject: | Online review | eWOM | competition | recommendation system | instrument variable | Personalisierung | Personalization | Virales Marketing | Viral marketing | Wettbewerb | Competition | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
-
The reliability of online review helpfulness
Wan, Yun, (2014)
-
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan, (2015)
-
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling, (2014)
- More ...
-
Leveraging philanthropic behavior for customer support : the case of user support forums
Jabr, Wael, (2014)
-
A boosting policy to optimize user forum performance : model and validation
Mookerjee, Radha, (2023)
-
Jabr, Wael, (2022)
- More ...