Knowledge Building and Firm Performance

If you could choose just one thing for a firm's management to get right in order to survive and prosper over the long term, what would that be? In my view, it is a firm's knowledge-building culture that is most important. This PowerPoint begins with a foundational explanation of knowledge building by way of a Knowledge Building Loop that is then used to provide insights as to how the Wright brothers systematically built up knowledge and taught the world how to fly. A knowledge-building culture has six critical characteristics. This includes a systems-thinking mindset that is widely applicable to problem solving in general (e.g., public policy issues). Finally, a knowledge-building culture is positioned as an essential component of a viable theory of the firm