Knowledge creation and relationship marketing in family businesses : a case-study approach
Year of publication: |
2018
|
---|---|
Authors: | Ramadani, Veland ; Ademi, Lutfije ; Ratten, Vanessa ; Palalić, Ramo ; Krueger, Norris F. |
Published in: |
Knowledge, learning and innovation : research insights on cross-sector collaborations. - Cham, Switzerland : Springer, ISBN 978-3-319-59281-7. - 2018, p. 123-157
|
Subject: | Familienunternehmen | Family business | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Bosnien-Herzegowina | Bosnia and Herzegovina |
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