KNOWLEDGE GAPS FACING SMALLER FIRMS IN INTERNATIONAL AGRICULTURAL PRODUCT MARKETING

Knowledge gaps facing smaller firms in the U.S. food processing and distribution industries are discussed in the context of export decisions which these firms must make. The paper focuses on resources available for export assistance to smaller firms. It is argued that much of the assistance available to smaller firms is targeted to logistical problems facing all exporting firms. Less help is available as firms seek assistance in specific market research and product promotion. It is in these areas that land grant universities and federally funded Centers may be the most helpful resources available to smaller firms considering international marketing activities.