Knowledge gathering form social media to improve marketing in agri-food sector
Adriana Caione, Roberto Paiano, Anna Lisa Guido, Monica Fait and Paola Scorrano
| Year of publication: |
January-March 2016
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| Authors: | Caione, Adriana ; Paiano, Roberto ; Guido, Anna Lisa ; Fait, Monica ; Scorrano, Paola |
| Published in: |
Inventi impact: SMEs. - Bhopal : Inventi Journals, ISSN 2249-0973, ZDB-ID 2821946-6. - 2016, 1, p. 36-48
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| Subject: | Knowledge extraction | unstructed sources | marketing intelligence | agri-food sector | Social Web | Social web | Agroindustrie | Agro-industry | Wissensmanagement | Knowledge management | Marketing | Wissenstransfer | Knowledge transfer | Ernährungsindustrie | Food industry | Agraraußenhandel | International agricultural trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5171/2015.857912 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011576093