Knowledge management for an effective sales and marketing function
Amit Karna; Ramendra Singh; Sanjay Verma
Year of publication: |
2010
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Authors: | Karna, Amit ; Singh, Ramendra ; Verma, Sanjay |
Published in: |
Knowledge management strategies for business development. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-348-7. - 2010, p. 324-337
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Subject: | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Verkaufspersonal | Salespeople |
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