Knowledge, promotional events, and the contribution of clustering to innovation
Year of publication: |
July-December 2015
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Authors: | Belso-Martínez, José Antonio ; Más-Verdú, Francisco ; Roig-Tierno, Norat |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 4, p. 504-515
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Subject: | clusters | knowledge | networks | promotional events | Spain | Regionales Cluster | Regional cluster | Spanien | Wissenstransfer | Knowledge transfer | Unternehmensnetzwerk | Business network | Innovation | Wissensmanagement | Knowledge management |
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