Knowledge sharing and customer relationship management in the travel service alliances
Year of publication: |
2009
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Authors: | Ku, Edward C. S. ; Fan, Yi Wen |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 20.2009, 11/12, p. 1407-1421
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Subject: | Wissenstransfer | Knowledge transfer | Unternehmenskooperation | Inter-firm cooperation | Strategische Allianz | Strategic alliance | Beziehungsmarketing | Relationship marketing | Reisevermittler | Travel agency | Fluggesellschaft | Airline | Taiwan |
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