Kola Real's low-cost international expansion strategy
Year of publication: |
2008
|
---|---|
Authors: | Robertson, Christopher J. |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 50.2008, 1, p. 59-70
|
Subject: | Familienunternehmen | Family business | Markteintritt | Market entry | Getränkehandel | Beverage trading | Internationaler Markt | International market | Peru | 1988-2004 |
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