Kommunikationscontrolling - Forschungsstand und Entwicklungen
Ansgar Zerfaß; Mark-Steffen Buchele
| Year of publication: |
2008
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|---|---|
| Authors: | Zerfaß, Ansgar ; Buchele, Mark-Steffen |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 1, p. 20-24
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| Subject: | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Controlling | Management control |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003647045