Kommunikationscontrolling
Henning Straeter
| Year of publication: |
2010
|
|---|---|
| Authors: | Straeter, Henning |
| Publisher: |
Konstanz : UVK-Verl.-Ges. |
| Subject: | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Stakeholder | Controlling | Management control | Betriebliche Kennzahl | Financial ratio | Unternehmen | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 342 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | PR-Praxis. - Köln : Herbert von Halem Verlag, ISSN 1863-8988, ZDB-ID 2316754-3. - Vol. 18 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-86764-092-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836861