Kommunikationspolitik : Bedeutung - Strategien - Instrumente
von Manfred Bruhn
| Year of publication: |
1997
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
München : Vahlen |
| Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Kommunikation | Communication | Theorie | Theory | Deutschland | Germany | Kommunikationspolitik | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIV, 1086 S. graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [1007] - 1054 |
| ISBN: | 3-8006-2016-2 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000612244