Extent: | XVIII, 472 S. graph. Darst. 23 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
Language: | German |
Notes: | Literaturverz. S. [427] - 453 |
ISBN: | 3-8006-2784-1 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001663356