Kommunikationspolitik : Werbeplanung
Helmut Schmalen
| Year of publication: |
1985
|
|---|---|
| Authors: | Schmalen, Helmut |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Werbungsbetrieb | Werbung | Planung | Absatzplanung | Kommunikationspolitik | Werbeplanung |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 233 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 218 - 229 |
| ISBN: | 3-17-008277-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014268238