Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
red. naukowi Bogna Pilarczyk; Zygmunt Wa´skowski
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Pilarczyk, Bogna (contributor) ; Wa´skowski, Zygmunt (contributor) |
| Publisher: |
Poznań : Wydawn. Uniw. Ekonomicznego w Poznaniu |
| Subject: | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Werbung | Advertising | Marketingtheorie | Marketing theory | Polen | Poland | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 527 S. graph. Darst. |
|---|---|
| Series: | Zeszyty naukowe. - Poznań : Wydawn. Uniw. Ekonomicznego w Poznaniu, ISSN 1689-7374, ZDB-ID 2507682-6. - Vol. 136 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | Polish |
| Notes: | Enth. zahlr. Beitr. - Zsfassung der Beitr. in engl. Sprache |
| ISBN: | 978-83-7417-476-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648927