Konfliktmanagement in Multikanalsystemen am Beispiel Automobilvertrieb
Olaf Göttgens, Percy Smend
| Year of publication: |
2007
|
|---|---|
| Authors: | Göttgens, Olaf ; Smend, Percy |
| Published in: |
Handbuch Multi-Channel-Marketing. - Wiesbaden : Gabler, ISBN 3-8349-0360-4. - 2007, p. 653-668
|
| Subject: | Kfz-Industrie | Automotive industry | Kfz-Gewerbe | Automotive services industry | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003435192